One of the main reasons behind the enormous success of Skechers Shape Ups toning shoes is our perfectly natural desire to get something for nothing and to make the best use of our time – something that most of us have just too little of. The clever marketing campaigns certainly help – Kim Kardashian’s Superbowl commercial was great publicity for Skechers – but our human nature and urge to take shortcuts is what has really propelled Skechers to the number one slot in the toning shoes market.

The promise of toned legs and a trim behind, with no real effort other than pulling on a different pair of shoes every day, is something that is very attractive to the large majority of people. Getting in shape without having to visit the gym – and also avoiding monthly membership fees – is just too good an opportunity for any sensible person to pass up.