A creative agency is a group of people working together to create something. Traditionally they create designs that are unique and ones which may express one thing about the client and the message that he wants to convey. The more symbolic the design is the better it is.

But those were the creative agencies of the past. Nowadays these agencies are fast spreading out their services to include creating strategies that will attract more clients. Social media is becoming a vast market of virtual realities. Selling to these groups who have never seen each other and who have just talked on the web could be a very interesting experience. These people have varied likes and dislikes and keeping them satisfied will be one of the greatest challenges any creative agency can face. Indeed their function has been relegated to the past. Today they do not just create but they also strategies.