In business, the importance of marketing cannot be undermined. It is true that marketing is the proven key factor for success in every company and for this reason, top officials cannot afford to take marketing for granted. However, when one says marketing, it does not necessarily mean advertising. Moreover, it does not mean that marketing is a function which is solely given to the Marketing Department. To make things clearer, marketing is actually a combined effort of all the departments in a company. This means that what the Research and Development Department is doing has a bearing on marketing. How the Operations Department deals with daily customer concerns is part of marketing. How the Accounting Department processes the customers’

transactions has a profound effect on marketing. This idea of marketing goes the same way with people who are into independent professional practice. For example, if you are a veterinarian, how you treat your customers is part of marketing. For you to serve your customers 24 hours a day, you can set up a veterinary website with the help of a veterinary website design expert. However, if you know the basics of website designing, you can make the website on your own in order to save costs.