Someone who is unfamiliar with the internet marketing industry may have never heard the term “squeeze page” and wonder what it is. Below is a brief summary of what it is and why it is important. A squeeze page is the page on a website where the marketer makes his pitch to get visitors to opt-in for his mailing list. The page should be short and to the point. It should provide enough information quick enough to catch the reader’s interest, but leave them wanting more information. A professional appearance is also crucial to encourage the reader to trust the marketer. A well designed squeeze page is one of the main keys to success for an internet marketer. A well designed page can significantly increase the conversion rate of visitors into contacts. The best advertising campaign in the world can fail if you fail to retain the interest of visitors long enough for them to opt in.